An Overview of PPC: Generate 50x More Revenue
If you’re looking to generate 50x more revenue from PPC campaigns, then this blog post is for you. PPC marketing is a great way to earn some serious cash on the internet, but it’s not always easy. Luckily, I’m here to guide you through PPC tips that will help skyrocket your profits!
20 ways you can increase website traffic with PPC Ads
A well-conducted PPC campaign is your ticket to top search engine rankings. Paid ads can provide you with a quick and easy way to get more customers coming to your site if done correctly. Here are some strategies that will help you increase traffic with PPC advertising.
1. Optimize Your Ads for Search Terms That Are Relevant to Your Product or Service
You want to get the most out of your PPC campaign, so you should always use search terms that are relevant to what you’re selling. If you sell kitchen cabinets and you use the search term “kitchen cabinets” in an ad, for instance, how will people who don’t know what a “kitchen cabinet” is figuring out the ad is relevant to them?
Instead, try using terms like “custom kitchen cabinets” or “stock kitchen cabinets.” This way you will get traffic from people who are interested in things related to what you sell and they will be more likely to convert when they arrive on your site.
2. Make Sure Your Ads Show Up in the Right Places
AdWords traffic is just clicking with no conversion, so most advertisers are looking for conversions, not clicks. You’ll need to identify which search terms are converting and create ads that show up only on searches that have a high conversion.
After you have identified the search terms that are converting well, you can create ads that show up on those searches only. You will pay less for these clicks because your ad wasn’t shown to everyone.
3. Target Specific Locations for Traffic Using Ad Extensions
You may want to advertise in a specific city or state, not just in a particular country. AdWords has ad extensions you can use to target specific locations for your ads.
You can point your ads at any location in the world with this feature, so if you want to only show up when someone does a search for “pizza” within 10 miles of Columbus, Ohio, it’s possible with this extension.
4. Focus Only on the Search Terms That Matter to You with Negative Keywords
You are paying for every click your ad receives, so why pay for clicks you don’t want? Use negative keywords to keep certain search terms from directing traffic to your site.
Your ads will show up when someone does a search for a negative keyword, so if you sell cars but you don’t want your ad to show up for a search term like “jeep parts” or “used car dealerships,” include those in your list of negative keywords.
5. Have an Ad Campaign Run 24/7 Even If You Only Work 9-5
If you only work 9-10 hours a day, your PPC campaign can still be running. You can have ad campaigns run around the clock if you set them up correctly.
You do this by creating multiple ad groups within one campaign. This way part of the campaign will pause when you go offline and then resume when you come back. There are also services that will help you manage your PPC campaigns even when you’re not around, like http://www.advertiserdashboard.com/.
6. Monitor Competitors Through AdWords with the Broad Match Feature
You can see what your competitors are doing through Google Adwords by simply using the “broad match” feature. This feature allows you to use all the search terms your competitors might be using.
For instance, if you know a competitor of yours is advertising via paid ads with the phrase “custom kitchen cabinets,” you can create an ad group called “competitor kitchen cabinets.” Now AdWords will show your ad when someone does a search for “custom kitchen cabinets” or even just “kitchen cabinets.”
7. Look at Your AdWords Performance in Google Analytics
This free tool allows you to monitor all the traffic coming from your ads and see how they are performing. You can quickly look at clicks, conversions, ad groups, keywords, and much more.
This is a feature you will want to turn on right after you create ad campaigns.
8. Keep Track of Your Ads’ Performance with AdWords Editor
Ads are created in one place but show up in many places within Adwords, so it can be difficult to keep track of them all.
AdWords Editor is a desktop application that allows you to manage multiple Adwords accounts simultaneously. It can help you more easily track each ad campaign, where it’s running, and what its performance looks like.
9. Use the Keyword Tool to Create More Effective Ads
You can find new keywords for your campaigns using this tool. The more keywords you have, the better your ads can serve your visitors.
10. Always Have an Ad Testing Strategy
You want to test new ads against old ones to see if they are effective or not. If you keep creating new ads without testing them first, you won’t know which ones work best for you.
By constantly testing new ads you can improve your click-through rate (CTR), which is the percentage of people who see your ad and then go on to click it. CTR directly affects how much you pay per click, so the more clicks you get, the better.
You need at least two ads in each ad group for testing purposes. When one of your ads becomes the best performer, pause the other one and create another new ad to test.
11. Test Using Landing Pages
You should also be testing different landing pages for your ads to determine which ones generate the most conversions. AdWords Editor allows you to add a fine grain of control over the elements that appear within each ad so it’s a great tool to use when testing.
12. Find New Keywords with the “Search Terms” Report in Google Analytics
This free tool allows you to see what keywords people are using that bring them to your site. You can then add these words into your ad campaigns and test out new ads focusing on whatever terms are showing the most promise.
13. Utilize Google Analytics’ Multi-Channel Funnel Reports
You can get a look at how your website visitors are behaving, so you know if they are converting or not after visiting your site. You should find out what actions people are taking on your site and adjust any elements that might be hindering conversions.
14. Optimize Your Landing Pages
The number one reason people don’t follow through when they land on a website is that the landing page is not relevant enough to have prompted them to click in the first place. You should test different elements on your landing pages, like headlines, copy, and imagery, to see which ones are the most effective.
15. Increase the Number of Keywords Per Ad Group
It might be better to have several small ad groups, each containing only a handful of keywords, rather than one huge ad group that contains dozens of keywords. If you can get more granular with your targeting as far as what words are being used in searches, the more effective your ads can be.
16. Separate Your Ads by Campaigns
If you’re running more than one ad campaign, it’s important to separate them so you know which ads are working best for specific campaigns. You should also create separate campaigns for mobile and tablet or any other devices that your ad might appear on.
17. Experiment With Different Ad Formats
You can place links in a variety of places to create ads that stand out among the competition. For example, you might give people a call to action or use an image to draw attention to your ad copy. You should also include as much detail as possible about what your offer is and who it’s for, so people know what they’re clicking on.
18. Try New Ad Extensions
Ad extensions allow you to include more information in your ads, like phone numbers and links for site navigation. They also give you the ability to track where people are coming from so you can place them in email newsletters or display them on other websites.
19. Let Google Choose the Highest-Converting Keywords for You
Google has access to a lot of data about what kinds of searches are being made and when people click on ads after searching, so it can determine which keywords have high-converting potential just from this information alone. If you don’t know where to start, let Google do the work for you.
20. Utilize Ad Scheduling
Ad scheduling allows you to create ads that are only displayed when it’s best for your business so they’re not appearing during times when no one is searching for your products or services. You can set your ads to display only during certain hours of the day or on specific days of the week.
So there you have it, twenty methods to try to spruce up your PPC campaigns and improve their performance. You should be testing different combinations of these tips for what works best with your business. Once you find a combination that does well, work on getting even more conversions by expanding your ad campaigns with additional keywords, ads, and landing pages. You can’t be successful if you don’t test different strategies to see what works best for you!
What is better, SEO or PPC?
The beginning question that I received when I asked a colleague in the industry for content ideas was, “Is it better to be paid per click or pay per impression?” The short answer is they are both better than having no digital marketing presence. Each of these two distinct types of online advertising requires different knowledge and skillsets, but which one is better overall? Let’s take a look:
FACT 1: SEO is better than PPC and here’s why:
- It’s scalable – search engine optimization gets your site noticed by more people over time. With paid ads, you pay for each ad that appears on a given page or web platform. That means once the budget is spent, you stop receiving the traffic on that channel. So if your website gets thousands of visitors on a monthly basis without any paid ads, but then suddenly it sinks to an average of only 5 visitors per day because the budget for PPC has all been used up, then your company is losing out on five times as much potential business.
FACT 2: PPC is better than SEO and here’s why:
- It’s easy to track – it takes a little more hunting, but the money spent on paid ads is very easy to attribute back to that source. You may have heard of “click fraud,” which refers to users clicking on an ad when they shouldn’t. This is more likely to occur with PPC ads because it’s easy for someone to click on the ad by accident, especially when quick links are designed without proper text surrounding them. For example, you may have accidentally clicked on a “like” button unaware that this was actually an ad.
- It’ll bring new web users – search engine optimization only works when someone is actively searching for your business or brand. Paid ads are much more likely to bring in people who have never heard of your company, let alone searched for it online, so they are less likely to know if you exist or not.
At the end of the day, both PPC and SEO can be beneficial to your company depending on its size, the product or service it offers, and its marketing goals. PPC will bring in new people who may never have known you exist (but may discover you by accident if they click on one of your ads). SEO is better for long-term exposure because it’ll continue to be shown to people who are actively searching for your business but can’t afford to pay per click.
What PPC campaigns do you like to use?
PPC campaigns that deliver targeted traffic with a high click-through rate such as PPC ads on Amazon, Bing Ads, and Adwords. For example, when you run an Amazon PPC campaign they automatically track conversions, PPC traffic, and ad spend so you can optimize the PPC campaign accordingly.
How does PPC affect SEO?
Paying to promote your website with PPC ads is a great way of generating high volumes of targeted traffic quickly because it sends highly relevant users straight to your site or landing pages. This builds brand awareness for your product or service and can help your PPC pages appear higher in search engine rankings because PPC ads will be ranked based on their performance.
What PPC tools do you use?
Software like MaxBounty, Bidvertiser, Google Adwords, Amazon Ads, etc., which automatically set up PPC campaigns for me when I don’t have time to do it myself.
What PPC campaigns would you never use?
PPC campaigns that pay per click without a set budget limit because these tend to be costly and not provide a good return on investment. This includes PPC ads with no keywords, PPC accounts with low bids, PCC landing pages that are not mobile-friendly, PPC ads with no call to action, etc.
What PPC campaigns would you like to use?
PPC campaigns for affiliate marketing because these provide great value for money and PCC landing pages can be automated so they run 24/24 without needing any monitoring. For example, MaxBounty PPC campaigns can be set up with PPC landing pages that are mobile-friendly, PPC ads customized to target keywords related to your niche or product, etc.
What are the primary goals of your PPC campaigns?
They should be designed to get more customers, leads, or sales. If you aren’t seeing results with PPC right now, it’s definitely time for a change in strategy! What is the average cost per lead? * PPC campaigns can be very affordable, even if your budget is small. The industry average cost per lead for PPC ads on Google Adwords is $13.75, with the highest being $50 and lowest at just $0.86!
What are the benefits?
PPC advertising allows you to generate up to 50x more revenue than SEO, and PPC ads are also much easier to set up. It’s easy for anyone to get started with PPC campaigns! The biggest benefit of PPC is that it allows you to quickly generate sales or leads, which can immediately boost your company’s revenue.
We hope you’ve enjoyed our blog post on the best ways to generate 50x more revenue with SEO and PPC. At this point, it will be worth your time to evaluate which one of these strategies is better for your company or business. If you have any questions about what we discussed in today’s article, feel free to reach out! Our team would love to help you create a marketing strategy that generates enormous amounts of traffic and leads every day.